1
Discovery and Research
Client Consultation
Meet with the client to understand their goals, target audience, and project scope. Define the timeline and budget.
Research
Conduct user research and competitive analysis to gather insights on market trends and user needs.
2
Conceptualize & Plan
Define Personas & Journeys
Create user personas and map out user journeys to visualize how different users will interact with the product.
Information Architecture
Conduct user research and competitive analysis to gather insights on market trends and user needs.
3
Wireframing and Prototyping
Wireframes
Create low-fidelity sketches or diagrams to map out the basic structure and layout of the interface.
Prototypes
Develop interactive prototypes that simulate the user experience. This helps in validating design choices.
4
Design and Iteration
Visual Design
Develop high-fidelity mockups with detailed aesthetics including color schemes, typography, and imagery.
Feedback and Iteration
Collect feedback from stakeholders and users, then refine the design based on their input. Iterate on the design to improve usability and address any issues.
