In the past few years, the fashion industry has been confronted with a challenging question: how can it continue to produce at its current rate without harming the planet? From Gucci to Burberry, heritage fashion houses have made a conscious effort to get rid of harmful practices – from the use of furs to unsustainable manufacturing processes. But a rising number of small business owners have taken the lead on what it means to manage a sustainable, eco-conscious brand and galvanize a clientele that cares about saving the planet, too. Impact designer Sami Miro of Sami Miro Vintage has made this the key to her entire business.
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